How We Work
Although we’ve seen most everything, we never assume anything. That’s because every client, and every client’s challenges, are unique.
Goals & Objectives
We believe in listening. In asking the right questions. In clarifying objectives, and setting goals that we can measure against, and learn from.
Planning & Research
This is where we examine current market trends, explore communication habits, and research demographic profiles to understand what motivates your target audience. We’ll even help you find the right partner for more in-depth audience research such as focus groups and surveys.
If Planning & Research is about understanding, Ideation is about communicating. For example, once we learn that your audience loves texting, we’ll work with you to develop a communication strategy built around this preference. What offers can we test? Would a premium lift response? We leave no stone unturned to make your project a success.
Thorough planning, great strategy, and relevant creative doesn’t matter if you miss your delivery date or something gets left out. We make sure that doesn’t happen.
As an ISO-certified firm, United Mail meets the industry’s highest standards of production by employing ISO criterion across all our services. As part of our ISO Certification, we conduct routine internal and external audits of our entire quality management system to refine and improve procedures.
We analyze your communication plans, projects, and processes to make future communications more effective and efficient. Optimization takes place when we employ these findings into your next projects and continue to improve.