Variable Data Printing (VDP)
Create a personal connection with customers on every piece you send by printing customer-specific data and relevant images on your variable data mailing and printing. You will increase sales or donations by customizing each piece to fit your customer’s profile.
Build more meaningful relationships with your customers by adding messages, relevant photos, and names based on their interests. 70% of consumers are more likely to open mail with color text and personalized content.
Get the response you’re looking for.
Little things like adding a personalized color map that shows your prospects or new movers how to drive to your closest store can set you apart from the
competition. In fact, using United Mail’s variable data printing system to tailor each marketing piece to your customer’s profile will increase your live response rates – not to
mention your sales or donations – up to 15%*.